LP3 Network Free Webinar - Veterinary Compounding, A Customized Approach

Download in electronic PDF format for $25



Search the Complete Journal Archives

Marketing Your Prescription Compounding Practice: Part Two

Author(s):  Letendre William R, Jackson Richard A

Issue:  Mar/Apr 2000 - Compounding for Diabetes Patients
View All Articles in Issue

Abstract:  In the second of a three-part series, the authors focus on the remaining components of the marketing mix of a compounding prescription practice: price (cost-based pricing, competition-based pricing and demand-based pricing), practice site (facility exterior, facility interior, facility interior for a compounding laboratory, other physical evidence), people and process. A table provides a listing of elements of physical evidence.

Related Keywords: William Letendre, Richard Jackson, seven P's, pricing, marketing, practice site, cost-based pricing, competition-based pricing, demand-based pricing, compounding practice, servicescape, facility, employees, customer service, quality of service, satisfaction, professional image

Related Categories: BUSINESS, MARKETING

Printer-Friendly Version

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
Marketing Your Prescription Compounding Practice: Part Two Letendre William R, Jackson Richard A Mar/Apr 2000 115 Buy
Marketing Your Prescription Compounding Practice: Part One Letendre William R, Jackson Richard A Jan/Feb 2000 36 Buy
Value and Pricing: Figuring Out What You're Worth Capps Shelly May/Jun 1999 197 Buy
Marketing Your Prescription Compounding Practice: Part Three Letendre William R, Jackson Richard A May/Jun 2000 199 Buy
Pricing Strategies Roberts Jerrod L May/Jun 2001 180 Buy
Detailing Your Compounding Specialty Practice: Part 1 - Prospecting, Preapproach and Approach Barnett Candace W, Jackson Richard A, Letendre William R Jan/Feb 2004 31 Buy
Detailing Your Compounding Specialty Practice - Part 2: The Presentation Barnett Candace W, Jackson Richard A, Letendre William R Mar/Apr 2004 113 Buy
Profile of a Practice: Stephen J. Newton, RPh, and PharmaTech Services, Inc., Avon, Colo. Allen Loyd V Jr Mar/Apr 2004 107-109 Buy
Common Acronyms Used by Health Professionals Who Prescribe or Prepare Hormone Replacement Price Dared L Jul/Aug 2007 288-291 Buy
Transdermal Progesterone: Effects on Menopausal Symptoms and on Thrombotic, Anticoagulant, and Inflammatory Factors in Postmenopausal Women Stephenson Kenna, Neuenschwander Pierre F, Kurdowska Anna K, Pinson Barbara, Price Carol Jul/Aug 2008 295-304 Buy