Introducing Medisca Nutraceuticals

Download in electronic PDF format for $25



Search the Complete Journal Archives

Web 2.0 and Health 2.0: Are You In?

Author(s):  Felkey Bill G

Issue:  May/Jun 2008 - Pain Management
View All Articles in Issue

Abstract:  With over 6 billion Web pages, over $100 billion in online sales every year in the U.S. alone, and the average growth rate of online purchasing exceeding 26% over the last 5 years, the Internet is a powerful business tool. Today’s shopper sees your actual pharmacy location and your Internet presence as one and the same. One study showed that 82% of the consumers surveyed who had a single frustrating experience online with a retailer would not return to the site for future dealings. A bad experience online made 28% of those surveyed unlikely to return to the retail location of the business, and over 55% said a bad online experience would have a negative impact on their overall opinion of the retailer. Web 2.0 refers to the social networking applications of the Internet, Health 2.0 to its special health applications. Taking your Internet presence to the 2.0 level must be balanced with all of the other demands you are facing—but be aware that it’s happening all around you.

Related Keywords: Bill G. Felkey, MS, Internet, websites, marketing, technology, communication

Related Categories: BUSINESS, MARKETING, TECHNOLOGY

Printer-Friendly Version

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
The Internet on Steroids: How Connected is Your Pharmacy? Felkey Bill G Nov/Dec 2007 445-448 Buy
Web 2.0 and Health 2.0: Are You In? Felkey Bill G May/Jun 2008 244-246 Buy
Technology for the Patient-Centric Pharmacy Felkey Bill G Sep/Oct 2008 434-437 Buy
The Internet and Its Websites: Your New Business Partner Williams LaVonn A, Mehlhaff Deborah K Nov/Dec 2007 472-475 Buy
Technology for the Compounding Pharmacy: Digital Pens--Tools or Toys? Felkey Bill G Jan/Feb 2009 50-52 Buy
Using Readily Available Technology to Start or Enhance Pharmacy-Based Immunization Westrick Salisa C, Felkey Bill G Jul/Aug 2008 334-337 Buy
Using Technology to Enhance the Practice of Pharmacy Fox Brent L, Felkey Bill G Nov/Dec 2001 427 Buy
Marketing Your Prescription Compounding Practice: Part One Letendre William R, Jackson Richard A Jan/Feb 2000 36 Buy
Optimizing Your Website: Search Engine Optimization, Pay Per Click, Email Marketing Storey Patricia L Jul/Aug 2009 311-312 Buy
Legal & Ethical Issues for Pharmacy Websites King LD, Brashares Jennifer Mar/Apr 2003 88 Buy