LP3 Network Free Webinar - Veterinary Compounding, A Customized Approach

Download in electronic PDF format for $25



Search the Complete Journal Archives

Profile of a Practice

Author(s):  Davis Jeanie Lerche

Issue:  Jan/Feb 2000 - Compounding for Pain Management
View All Articles in Issue

Abstract:  This profile features Gerry Letendre, RPh, MBA, who sold his pharmacy in Salem, NH, and began operating a new compounding-only business from a small town (Windham) nearby. His is currently the only compounding-only practice in the entire state. To enable him to make this move, he tagged the compounded prescriptions from his former practice to determine the percentage of business they provided and then made sure the customers taking those prescriptions got his new 800 telephone number. He spends Wednesdays marketing to physicians; and his marketing tools include personalized letters and postcards sent to professional clients and colleagues. He sends letters to physicians opening new practices and new physicians joining established practices, in addition to a monthly newsletter to physicians and a quarterly newsletter to veterinarians. Other innovative practices include sending letters to physicians when he sees notices of discontinued drugs and setting up a network of “friendly practitioners” who are receptive to bioidentical hormone replacement therapy for referrals if a patient is interested.

Related Keywords: 800 number, compounding-only practice, mail services, personalized letters, postcards, veterinary compounds

Related Categories: BUSINESS

Printer-Friendly Version

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
Veterinary Transdermal Medications: A to Z Davidson Gigi S Mar/Apr 2003 106 Buy
Compounding in the Pharmacy Curriculum: Beyond the Basics Hinkle Amanda R, Newton Gail D May/Jun 2004 181 Buy
Profile of a Practice Davis Jeanie Lerche Jan/Feb 2000 40 Buy
Current Topical Treatments in Wound Healing - Part 1 Helmke Christopher D Jul/Aug 2004 269 Buy
Navigating New Territories in Compounding for Veterinary Medicine Davidson Gigi S Sep/Oct 2002 324 Buy
The Role of Compounding in Closing Therapeutic Gaps--Abstracts from FIP 2013 Lutz Eugene, Pauletti Giovanni, Carvalho Maria, Davidson Gigi, Ashworth Lisa, Subramaniam Vaiyapuri, Llambí Francesc Jan/Feb 2014 6-12 Buy
Basics of Compounding for Cold Sores or Fever Blisters Allen Loyd V Jr May/Jun 2004 206 Buy
PostScription: Guidance to Achieve Accreditation from the Pharmacy Compounding Accreditation Board Pharmacy Compounding Accreditation Board Sep/Oct 2010 440-441 Buy
Pharmaceutical Compounding: The Oldest, Most Symbolic, and Still Vital Part of Pharmacy Kochanowska-Karamyan Anna J Sep/Oct 2016 367-374 Buy
Marketing Your Prescription Compounding Practice: Part Two Letendre William R, Jackson Richard A Mar/Apr 2000 115 Buy