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HRT Marketing Tip

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Issue:  Jan/Feb 1999 - Dental Compounding
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Abstract:  This marketing tip describes the innovative way one compounding pharmacist is reaching women interested in hormone replacement therapy: through hair salons/beauty shops. Kathy Lee, RN, who serves as director of clinical services for The Medicine Shoppe in Kingsport, TN, stops by at least one salon for 30 minutes on her marketing days out of the pharmacy. She drops off fliers and has also placed books about hormone replacement therapy in the waiting areas. As a result, the monthly seminars the pharmacy holds on this topic have been successful; and the pharmacy treats approximately 3,000 women with bioidentical hormone replacement therapy in this community of 35,000.

Related Categories: BUSINESS, HRT, MARKETING

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