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The Marketing Equation Your Ad Man Doesn't Want You to Know: How to Double Your Bottom Line without Spending an Extra Dime

Author(s):  Wills Daniel

Issue:  Jan/Feb 2005 - Sterile Preparations
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Abstract:  An effective strategy for marketing pharmacy services must first get the prospect’s attention. Having gotten that attention, engage the prospect by addressing his or her specific need or problem. Educate the prospect about solutions available, then offer a choice of solutions so he or she can make a decision about doing business.

Related Keywords: Daniel Wills, MBA, advertising, patient education, clinical studies

Related Categories: BUSINESS, MARKETING

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